2/1/2024 | Hurley News

Award-Winning Marketing 

It’s not every day that you walk into a whole banquet room of auctioneers, it’s quite exciting! The Sheraton Harrisburg Hershey Hotel was taken over by the Pennsylvania Auctioneers Association from January 9th-12th, 2024 for our annual conference. As you can imagine, there was everything there from high heels to cowboy hats; fine jewelry specialists to antique machinery enthusiasts. It’s fun, and there is certainly no lack of comradery.  

The conference was a combination of classes and competitions, including their annual Marketing Competition. This annual advertising/marketing contest boasts 21 categories and is an opportunity for PAA members to showcase their top-tier marketing materials from the prior year. The competition features postcards, brochures, auction photography, digital ads, social media content, and much more. The competition was judged based on the efficacy of visual communication, creativity, composition/layout, and overall aesthetics.  

We are proud to share that of those 21 categories, the Hurley team brought home seven of those awards! Among the awards we received were first-place honors for our postcards featuring several high-acreage farms/real estate auctions, as well as for farm equipment personal property/estate auction marketing materials. We were also awarded honors for our digital promotional content, and we earned Most Creative for our trailer wrap design featuring our new branding. 

It’s such a testament to the years of work we’ve been so fortunate to do here: helping our community as they make big life transitions. These awards are something we cherish as symbols of our commitment to providing our sellers the best marketing we can offer.  

We can’t wait to go back to this conference next year!